Mobango, a user generated mobile content distributor says that it passed the 100 million visits to its mobile web sites last year. Over 60 per cent of all users coming to Mobango connected through Nokia phones, and out of the top 10 phones used to connect to Mobango, eight were Nokia phones. Sony Ericsson and Samsung took a joint second place with 12 per cent each. Motorola and LG devices were also popular.
"We forecast that we will quadruple in size in 2010 given current trends. The best is in front of us and mobile content and applications will conquer the mass market users in 2010 and 2011," Fabio Pezzotti, CEO of Mobango, said.
"Our data shows clearly that operators have their future in their hands. If they choose to extend the right offering to their customers, for example affordable mobile internet usage fees and open carrier portals, then customers will come. What we see at Mobango is that it's economics like this which influences the usage patterns of applications," Pezzotti added.
Mobango's early adopter target group is composed by youth and young adults, from 16 to 34 years. Over 60 per cent of Mobango users download applications and games form the Mobango application store, the others sharing user generating content, social networking features, backup functionalities, browsing and discovery.
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