OEM Market Share
In the 3 month average ending in February, 234 million Americans age 13 and older were mobile subscribers, with device manufacturer Motorola ranking as the top OEM at a 22.3 percent share of U.S. mobile subscribers. LG ranked second with 21.7 percent share, followed by Samsung (21.4 percent share), Nokia (8.7 percent share) and RIM (8.2 percent share).
Smartphone Platform Market Share
45.4 million people in the U.S. owned smartphones in an average month during the December to February period, up 21 percent from the three months ending November 2009. RIM was the leading mobile smartphone platform in the U.S. with 42.1 percent share of U.S. smartphone subscribers, rising 1.3 percentage points versus the prior period. Apple ranked second with 25.4 percent share followed by Microsoft at 15.1 percent, Google at 9.0 percent (up 5.2 percentage points), and Palm at 5.4 percent. Google's Android platform continues to see rapid gains in market share as more Android-compatible devices are introduced to the market.
Mobile Content Usage
In an average month during the December through February 2010 time period, 64.0 percent of U.S. mobile subscribers used text messaging on their mobile device, up 1.9 percentage points versus three months prior. Browsers were used by 29.4 percent of U.S. mobile subscribers (up 2.4 percentage points), while subscribers who used downloaded applications made up 27.5 percent (up 1.8 percentage points). Access of social networking sites or blogs continued to grow, increasing 2.9 percentage points to 18.0 percent of mobile subscribers.
Top Mobile OEMs
3 Month Avg. Ending Feb. 2010 vs. 3 Month Avg. Ending Nov. 2009
| Share (%) of Mobile Subscribers | |||
|---|---|---|---|
| Nov-09 | Feb-10 | Point Change | |
| Total Mobile Subscribers | 100.0% | 100.0% | N/A |
| Motorola | 24.2% | 22.3% | -1.9 |
| LG | 21.7% | 21.7% | 0.0 |
| Samsung | 21.0% | 21.4% | 0.4 |
| Nokia | 9.3% | 8.7% | -0.6 |
| RIM | 6.5% | 8.2% | 1.7 |
Top Smartphone Platforms
3 Month Avg. Ending Feb. 2010 vs. 3 Month Avg. Ending Nov. 2009
| Share (%) of Smartphone Subscribers | |||
|---|---|---|---|
| Nov-09 | Feb-10 | Point Change | |
| Total Smartphone Subscribers | 100.0% | 100.0% | N/A |
| RIM | 40.8% | 42.1% | 1.3 |
| Apple | 25.5% | 25.4% | -0.1 |
| Microsoft | 19.1% | 15.1% | -4.0 |
| 3.8% | 9.0% | 5.2 | |
| Palm | 7.2% | 5.4% | -1.8 |
Mobile Content Usage
3 Month Avg. Ending Feb. 2010 vs. 3 Month Avg. Ending Nov. 2009
| Share (%) of U.S. Mobile Subscribers | |||
|---|---|---|---|
| Nov-09 | Feb-10 | Point Change | |
| Total Mobile Subscribers | 100.0% | 100.0% | N/A |
| Sent text message to another phone | 62.1% | 64.0% | 1.9 |
| Used browser | 27.0% | 29.4% | 2.4 |
| Used Downloaded Apps | 25.7% | 27.5% | 1.8 |
| Played games | 21.4% | 21.9% | 0.5 |
| Accessed Social Networking Site or Blog | 15.1% | 18.0% | 2.9 |
| Listened to music on mobile phone | 11.8% | 13.1% | 1.3 |
No comments:
Post a Comment