Universal Music Group (UMG) is to expand its lineup of direct-to-consumer mobile content and services for Spanish-speaking music fans through the use of Mozes Connect, a mobile engagement platform from Mozes, now providing Spanish-language support. UMG has an existing agreement with Mozes.
"Universal is committed to providing Spanish-speaking and bilingual music fans everywhere with even more compelling interactive opportunities to connect with their favorite artists by personalizing their mobile devices," stated Skander Goucha, Senior Vice President of Digital for Universal Music Latin Entertainment. "Until now, we have been unable to find the right platform that would enable us to meet the needs of this heavily mobile-active fan base in their native language. So thanks to the incredible support we are receiving from Mozes, we'll now be in an even better position to extend these artist opportunities and products across the widest array of available wireless devices in Spanish."
Since launching in English in 2007, Mozes has helped its customers in music, sports and entertainment connect to over 7 million unique USA based cell phone users, reaching over 1.5 million unique cell phones in the month of March.
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