Vodafone has announced that it is to deploy a customised version of the Opera Mini web browser designed to run on low-cost GSM phones. The Opera Mini 5 browser has been embedded in a range of 20 devices as well as being downloadable to over 250 GPRS supported handsets in Vodafone's customer base.
The move is backed by a string of highly affordable data tariffs designed to give worry-free browsing, with the aim of making a day's data usage as affordable as possible.
Vodafone is also creating an on-screen browsing experience that is designed to help someone who may have little experience of the internet. The on-screen experience will feature step-by-step, simple instructions in local languages, with a strong emphasis on the use of intuitive icons to help those with lower levels of literacy.
The initiative is initially being rolled out in India, South Africa, Turkey, Tanzania and Egypt with other markets expected to follow in the near future.
"With this product, we can transform even basic handsets into very capable internet browsing devices, enabling millions of people to enjoy the social and economic aspects of the internet that many already take for granted," said Jonathan Bill, Vodafone Internet Services Head of Emerging Markets. "By significantly enhancing the customer's internet experience, this initiative will help to boost local economies by encouraging entrepreneurs to create a range of locally-inspired business models and services."
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