Following an increase of January and February, the total number of customers remained stable on the Hungarian mobile market in March, with 11.883 million registered contracts - reported the National Communications Authority of Hungary (NHH). By contrast, the number of customers generating data traffic fell considerably. The number of customers with a subscription initiating or terminating calls in the last three months still rose by January, but fell by February and again by March to reach 10.861 million.
According to the flash report issued by the NHH, the total number of customers of the three mobile operators was 12.112 million one year earlier at the end of March 2009, but fell to 11.792 million by the end of the year. In March 2009 the number of subscriptions per 100 people in Hungary was 120.8, 117.7 at the end of 2009, while in March 2010 the number of SIM cards per 100 people was 118.7 based on the number of cards suitable for receiving calls.
By the end of March 2010, calculated on the basis of the total number of customers, T-Mobile's market share fell from 43.10 percent in February to 43.09 percent, Vodafone's share dropped from 22.09 to 22.03 percent, while Pannon's market share grew from 34.81 to 34.88 percent. Compared to their positions at the end of 2009, only Pannon increased its market share, by 0.36 percentage points, while the shares of both T-Mobile and Vodafone decreased by 0.32 and 0.04 percentage points respectively.
In March 2009 mobile operators had 10.802 million customers generating traffic, while at the end of the year they registered 10.931 million subscribers participating in traffic - 70,000 more than at the end of March. Compared to February 2010, Vodafone's and Pannon's market shares decreased from 22.75 to 22.71 percent and from 33.04 to 32.98 percent, respectively, while T-Mobile's share increased from 44.29 to 44.31 percent.
In spring 2010 the ratio of subscription cards continued to grow, while the share of top-up card subscriptions continued to shrink. At the end of March, 56.2 percent of total customers used top-up cards, while three months earlier this ratio was 56.7 percent, and 60.4 percent one year earlier. The ratio of pre-paid cards reached its highest level in the first quarter of 2003, with 78.82 percent of the total customers having this type of subscription.
The customers of the three mobile operators opted for number portability in case of 15,352 numbers in the first quarter, with 4,889 numbers ported in March. Figures published by the National Communications Authority indicate that a total of 324,585 mobile telephone numbers have been ported since the introduction of number portability on 1 May 2004.
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