Tuesday, January 12, 2010

App Analytics Provider Flurry Raises $7 Million Second Round


Mobile app tracker Flurry has raised a $7 million second round funding. The round was led by InterWest Partners, along with existing investors Draper Fisher Jurvetson, Union Square Ventures, First Round Capital and Draper Richards. The funding comes after a year of rising app growth. Apple (NSDQ: AAPL) recently said that three billion apps have been downloaded, and the App Store is growing at a rate 15 times faster than the iTunes store over the same time period. Flurry will use the round’s proceeds towards building out new services related to driving app developer revenues. The company wants to add staff as well and improve its technology.

Flurry has been pretty active lately. The San Francisco-based company is currently beta testing a targeting tool called Flurry AppCircle. But the big news was its merger last month with fellow apps analytics provider Pinch Media. Together, the two say they can cover 80 percent of all iPhone, iPod Touch and Android handsets.

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