46 per cent increase in online searches since December 2008
The number of searches conducted online has increased around 46 per cent since last year, according to market research firm ComScore.
The comparative measurement was taken in December 2009 and compared to the same period the previous year.
Last month 131bn searches were recorded worldwide by business users and consumers over the age of 15.
This figure represents 4bn searches per day, 175m per hours, or 29m per minute, according to ComScore.
“Search is clearly becoming a more ubiquitous behavior among internet users that drives navigation not only directly from search engines but also within sites and across networks,” said ComScore executive vice president, Jack Flanagan.
“If you equate the advancement of search with the ability of humans to cultivate information, then the world is rapidly becoming a more knowledgeable ecosystem.”
“The global search market continues to grow at an extraordinary rate, with both highly developed and emerging markets contributing to the strong growth worldwide,” Flanagan added.
ComScore has ranked the UK as the fourth largest search market in the world with 6.2bn searches recorded last month, following Japan with 9.2bn searches, China with 13.3bn searches and the US with 22.7bn searches.
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