A range of iPhone applications is being developed for the UK broadcaster, the BBC, with initial launches expected in April. The first app, being developed by Mobile IQ willl focus on offering access to the BBC News mobile website. Users will be able to personalise their news experience and more features will be added throughout the year.
A BBC Sport application will launch on the iPhone in time for the 2010 Football World Cup with live match experience at the heart of the application. For the World Cup, football fans will be able to access live match video whenever it's being broadcast on TV by the broadcaster and on-demand clips of every goal scored in the tournament.
Users will also be able to enjoy more of the broadcaster's other unique content on mobile, such as 5 Live, authored live text commentaries from the Corporation's presenters and blogs. Later in the year, the broadcaster will create even more value from its sports rights, by adding Formula 1 and coverage of other sports.
Mobile IQ was chosen following a competitive pitch involving 20-plus mobile application vendors.
Shaun Barriball, Managing Director of Mobile IQ, said: "BBC content is revered around the world. Our aim is to help the organisation reach wider audiences in new and compelling ways. The iPhone platform gives us an ideal canvas with which to deliver an entirely new consumer experience for news and sport."
No comments:
Post a Comment