France Telecom's Orange has announced the expansion of a EUR2 for 2MB mobile internet tariff for roaming customers. The EUR2 for 2MB Travel Data Daily roaming bundle, which launched in Spain and Romania in 2009, is now being rolled out to the UK, Poland, France, Slovakia, Switzerland, Austria, Luxembourg, Belgium and Moldova. Across the Orange footprint, these bundles will be offered to existing customers on an opt-in basis.
Also launching in France first with some other countries to follow, Orange is offering a EU5 for 10MB daily data roaming, but this will be limited to Apple iPhone users. Anyone owning a different brand smartphone will be presumed to be limited to a smaller tariff.
Putting the 2MBs into context, this equates to approximately thousands of Twitter messages, 80 to 100 emails (not attachments), 80 to 100 web pages (text) or approximately 15 to 20 images.
Olaf Swantee, senior executive vice president for the Orange's global mobile business, commented: "Our customers shouldn't be constrained by national boundaries or worries over their bill when they're abroad. For many of our customers, who are just starting out on their mobile internet journey, we want to give them peace of mind and create a simple platform to be able to experience and experiment with mobile multimedia services wherever they are, whenever they want.
"For roughly the price of a cup of coffee, we are helping our customers keep doing what they're doing - it's not designed for heavier users who use the mobile internet to download music or games but for everyday customers who want to be able to check their emails, tweet or upload their pictures to social networking sites, anywhere they may be within the EU."
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