Smartphone penetration has reached 40 percent across Southeast Asia, with Singapore having the highest smartphone penetration of 77 percent and Vietnam had the lowest at 22 percent, reports the mobile advertising agency, AdMob.
The report added that Nokia continued to be the leading manufacturer in Southeast Asia with 52 percent of requests, followed by Apple with 15 percent and Sony Ericsson with 12 percent in Q4 2009. The remaining 10 Manufacturers accounted for 21 percent of traffic.
Symbian OS remains the most popular operating system in the region and accounted for 77 percent of smartphone requests in Q4 2009. The iPhone OS came in second with 19 percent of requests. Combined, they represented 96 percent of smartphone traffic in Southeast Asia.
The Nokia N70 smartphone has a deeply entrenched position in Southeast Asia based on ad requests in December 2009. The N70 is the most popular smartphone device in Indonesia, Philippines and India. In Malaysia, Thailand and Vietnam, the N70 is the most popular device running on the Symbian OS.
The iPhone OS was most dominant in Australia, Singapore and Hong Kong with 93 percent, 84 percent and 76 percent, respectively, of ad requests in December 2009. These three countries are responsible for 69 percent of the region's total iPhone traffic. The Symbian OS lost 39 percent, 29 percent and 16 percent of ad requests in Australia, Singapore and Hong Kong, respectively.
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