Telcordia has announced the launch of a Dynamic Pricing solution, which it says can help alter subscribers' behavior by shifting usage to underutilized cell areas or less congested time slots in order to increase network usage and increase mobile network operators' revenue potential. By offering dynamic discounts, operators can even turn non-customers into customers, increasing overall usage and revenue without compromising existing margins.
"Dynamic pricing is a key asset for operators in highly competitive markets to help them better manage network usage, relieve congestion, and increase revenue from their existing network," said Zach Gilstein, Vice President, Operations Solutions, Telcordia. "For subscribers, it offers better quality of service as well as more flexible pricing models that fit their needs which, ultimately, drives higher customer satisfaction and reduces churn."
The platform computes cell-based discounts using a configurable algorithm, and broadcasts the discounts via the cell broadcast center. Especially helpful in price-sensitive markets, mobile operators can vary their pricing options based on a range of factors, including cell load, time of day, location, and past traffic patterns.
The discount information is available to the prepaid and postpaid billing systems via a real-time or batch interface. The Dynamic Pricing solution also offers call data record (CDR) analysis capabilities to measure and adjust responses to discounts.
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