Qisda currently ships more than 10,000 e-book readers per month and expects shipments to increase significantly starting in June-July to enable a yearly volume of 400,000 units in 2010, according to Qisda president and CEO Hsiung Hui.
Hsiung, who now also heads SiPix, said e-book reader prices may drop below US$200 or even US$150 in the near future, but at present tight supply of e-paper is preventing a major price drop. E-book readers will enter educational market when prices drop below US$100, he added.
SiPix's chief production base remains in the US, and the company will focus on improving yield rate instead of expanding capacity, Hsiung noted. The issues causing a delay in equipment installation at its Taiwan e-paper production line have been solved, and the installation has resumed, he said.
In terms of color and flexible e-paper production, Hsiung said that Qisda will continue to monitor the market and will not rush to launch products before the product development matures.
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