iPad 2, the key to success

iPad 2, the key to success...
 

In October 2001 Apple presented the iPod, the first foray of the company in the sector of portable music players in society. Ten years later, its hegemony is unquestionable with nearly 300 million, three hundred, of units sold since its first generation. They broke into a market characterized by the absence of a leader and that companies such as Sony or Creative gave sticks of blind man with poorly focused products that ended not convince anyone (do remember the MP3 CDs and jumps that gave the songs?). They demonstrated that there was more simple and convenient to do things, not invented the digital music, but yes they were the first to find a way to make it attractive for consumers.


In June 2007 the company presented the iPhone, its first foray into the mobile phone sector. Again, Apple had not invented touch screens or smart phones, but it had been the first to find a way to make them attractive to the public at large. It was ridiculously intuitive and despite its possible shortcomings, light of the competition, just like the iPod before him was years. The industry is convulsed and its former leaders had to embark on a career in just four years has put everything upside down. Today there are alternatives, but none can claim to be 100 million, one hundred, of units sold.

Last year, the iPad was received with a reasonable skepticism. No one, or even Apple with the premature Newton, it had managed to convince consumers of the advantages of a tablet on the already established market of portable computers, and the budding success of netbooks predicted according to many voicesa famous debacle. 15 million units sold in nine months and a new spasm in the industry with its main players announced (more) and marketing (the least) their own tablets show that the guys at Cupertino gave back into the target.


iPad 2, the secret is not in the interior

"Is in the ADN of Apple technology is not enough." The meeting of the technology with the Liberal Arts and Humanities is which manages to excite us. "No place is more true this than in the 'Post-PC' (the new generation of led by iPad tablets) devices."

What then is the key to the success of Apple, the success of the iPod, the iPhone, the iPad? The technical characteristics are important to be sure, but anyone who carried a time trail company will know that rarely danced to the sound of the industry, and while most advocates the maxim of "great horse"", walk or not to walk", the saying that best defines the Apple in this regard is "slowly and with good lyrics".

What really defines a Apple product is not, the impact they cause in the user experience. First, physical, using materials and concepts that places them at the undisputed head of the industrial design and how to stand out for the maximum simplification: the unique design of the iMac, the famous wheel of control of the iPod, the Elimination of the stylus and the physical keyboard (standard on all touch phones until the arrival of the iPhone) or the work engineering behind a reduction in thickness as the experienced the iPad in just one year of life to do so even thinner than the iPhone 4 itself.

The second impact is at the level of interaction. There are phones and tablets with better features than the iPhone or the iPad, and also operating systems with important points in favour on iOS, but it is difficult to find one with the same level of response. The catalogue of gestures laid down by Apple is learned naturally, as if it were the most logical way, as if in truth we play the elements on the other side of this large window in which the iOS family has become. Give a child an iPad and you'll see how quickly learns to cope with it. Its learning curve is not a curve, it is an advertisement of sports: from zero to one hundred in three seconds.



Finally, the third impact is the content. The ecosystem that has created Apple by linking their products is unmatched in the industry; None of them (information technology, the audiovisual and telecommunications). There is no other company there outside that can boast of having a range of products including Macs, iPods, iPhones and iPads that work so well between Yes, but the final key in the success of the new tablet from Apple from their rivals are the contents. Want music? The iTunes Store has the presence of the major record labels and hundreds of independent artists to provide the largest available catalog today. Would you like films? You do. Books? Also (and this week 17,000 more after the incorporation of the full catalog of Random House, the largest publisher of the United States.)(UU.). Applications? Well, if we talk about quantity, the App Store doubles figures from stores such as Android Market with more than 400,000 applications of which 65,000 are already fully adapted to the iPad (as opposed to the score attributed to HoneyComb)(, the version for Android tablets). But I especially prefer to talk about quality: there is nothing like iMovie, GarageBand or iWork there outside, and I'm only mentioning the ones developed by Apple itself.

If to all this (and I've said much) add you the advantage that an application that you bought for your iPod touch can also be installed on your iPhone and your iPad without additional cost; If add the hundreds of manufacturers fighting for launch from covers and housings to accessories to connect our guitar; and if you have in mind that even their own competitors take to compete for second place (Sony, Asus, Samsung...), not for the first, then it does not have any mystery understand the reasons why Volkswagen or BMW used the iPad or the iPhone on their prototypes; why millions of consumers have chosen the iPad versus alternatives, to make matters worse, more expensive.

"People laughed at us for using magic word, but do you know what?" It has turned out to be something magic, right? The people were not convinced that he had an incredible price, but let me tell you something... ask him now to our competitors. (...) We have not asleep on the job. "2011 will be the year of the iPad 2."

I hope and expect that the competition press, that they push Apple to reach their full potential and that they consumers are rewarded with more advanced and cost-effective products that even not even imagine. Meanwhile, any further argument simply fades away. 2011 will be the year of the iPad 2, I have no doubt.